Want your brand to last forever? Who doesn't, right? Well, one of the best ways to prepare for future longevity is to jump into the present. And right now.
What exactly do we mean?
First, shake-off the doom and gloom mentality and embrace the notion that innovative ideas will help your brand defy the current economic recalibration that is currently underway.
Next, learn to accept that your brand (or any brand for that matter) can no longer exist through a one-way conversation with its customers. Real time communications now promote and foster an ongoing dialog between a specific brand and the consumers who love it. This innate human desire to interact, comment and have a say in all things that impact their lives is not just a younger generational ideal. It is a reality of human nature.
Take a look at the recent growth of social networks...
Facebook:
- Reached over 200 million active users on April 8, 2009
- More than 100 million users log onto FB every day
- More than 20 million users update their status every day
MySpace:
- Boast over 130 million members
Linkedin:
- Counts over 40 million members
Twitter:
- Over 25 million members
Additionally, the share of U.S. Internet users who have a profile on a social networking site has quadrupled in the past four years (from 8% in 2005 to 35% now). For adults aged 18-24, it's 75%. And for tweens, it's close to 100% (Source: Pew Internet, Jan. 2009).
We could go on and on but we think you get the point...
Consumers, for the most part, enjoy being social and have quickly embraced technology that enables them to stay connected by bridging their past to their present. From online status updates, to blogs, posts and profile information, the basic need and desire to interact with the people in their lives at any given moment in time is new, liberating, and now.
Interestingly, the same technology that allows consumers to connect with their past and their present is also responsible for their "foreverness." Think about it. Consider all that personal and social data created in the "now" will more than likely remain there forever. Forever findable. Forever trackable.
Wow!
So, from a customer acquisition and retention basis, this represents quite a robust opportunity. Yet from a marketing and communications perspective, this becomes quite a meaningful challenge.
Why?
Because, for years marketers and their brands have perfected communications models that were in effect, a one-way conversation. For brands to experience any amount of success in today's now and foreverness, the old mindset and way of thinking must be replaced with one of the new world order.
The time has come when brands must learn to think about and interact with their consumers (fans), the way their fans (consumers) want to think and interact with them. This is not always an easy task. And now, thanks to media outlets such as Twitter feeds, YouTube videos, Flickr photos, MySpace and Facebook pages and all the means of sharing that have not yet been invented, it can be overwhelming to know where to even begin.
Plus, for marketers who decide to open up their brand to a two-way dialog for the first time, they may possibly have to understand and deal with a steady flow of pent-up anger, complaints and frustration from customers who previously haven't had a viable platform with which to communicate and voice their opinion. Like any other human discourse, time and an honest attempt to solve your customer's problems should s
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First: Click Here To Visit Facebook Fan Supply
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 - 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Facebook Fans today and boost your businesses online presence overnight.
What exactly do we mean?
First, shake-off the doom and gloom mentality and embrace the notion that innovative ideas will help your brand defy the current economic recalibration that is currently underway.
Next, learn to accept that your brand (or any brand for that matter) can no longer exist through a one-way conversation with its customers. Real time communications now promote and foster an ongoing dialog between a specific brand and the consumers who love it. This innate human desire to interact, comment and have a say in all things that impact their lives is not just a younger generational ideal. It is a reality of human nature.
Take a look at the recent growth of social networks...
Facebook:
- Reached over 200 million active users on April 8, 2009
- More than 100 million users log onto FB every day
- More than 20 million users update their status every day
MySpace:
- Boast over 130 million members
Linkedin:
- Counts over 40 million members
Twitter:
- Over 25 million members
Additionally, the share of U.S. Internet users who have a profile on a social networking site has quadrupled in the past four years (from 8% in 2005 to 35% now). For adults aged 18-24, it's 75%. And for tweens, it's close to 100% (Source: Pew Internet, Jan. 2009).
We could go on and on but we think you get the point...
Consumers, for the most part, enjoy being social and have quickly embraced technology that enables them to stay connected by bridging their past to their present. From online status updates, to blogs, posts and profile information, the basic need and desire to interact with the people in their lives at any given moment in time is new, liberating, and now.
Interestingly, the same technology that allows consumers to connect with their past and their present is also responsible for their "foreverness." Think about it. Consider all that personal and social data created in the "now" will more than likely remain there forever. Forever findable. Forever trackable.
Wow!
So, from a customer acquisition and retention basis, this represents quite a robust opportunity. Yet from a marketing and communications perspective, this becomes quite a meaningful challenge.
Why?
Because, for years marketers and their brands have perfected communications models that were in effect, a one-way conversation. For brands to experience any amount of success in today's now and foreverness, the old mindset and way of thinking must be replaced with one of the new world order.
The time has come when brands must learn to think about and interact with their consumers (fans), the way their fans (consumers) want to think and interact with them. This is not always an easy task. And now, thanks to media outlets such as Twitter feeds, YouTube videos, Flickr photos, MySpace and Facebook pages and all the means of sharing that have not yet been invented, it can be overwhelming to know where to even begin.
Plus, for marketers who decide to open up their brand to a two-way dialog for the first time, they may possibly have to understand and deal with a steady flow of pent-up anger, complaints and frustration from customers who previously haven't had a viable platform with which to communicate and voice their opinion. Like any other human discourse, time and an honest attempt to solve your customer's problems should s
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First: Click Here To Visit Facebook Fan Supply
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 - 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Facebook Fans today and boost your businesses online presence overnight.
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